Second edition published


New 2nd edition of Introduction to Business Research Methods online from today. New edition co-authored with Dr Joe Martelli from University of Findlay, Ohio – updated links, figures, and text, and tries to appeal to US as well as EMEA student audience.

Greener S.L. & Martelli J. (2015) An Introduction to Business Research Methods. Ventus Publishing ApS, Copenhagen. ISBN: 978-87-403-0820-4 [Online] Available at http://bookboon.co.uk/student/marketing/introduction-to-research-methods

The first edition was online from 2008 and between 2012 and 2014 (for which I have stats) had been downloaded 300,000 times.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: