Third edition available: Introduction to Business Research Methods


How to make sense of research methodology in business studies – a simple ebook, free to download here (its business model based on inserted advertising by bookboon.com). This third edition is the fruit of a number of online conversations and updating research activities across the Atlantic between Dr Joe Martelli and myself to make sure it is relevant and up to date for audiences across the US and Europe.

This book does not pretend to be anything other than a first step for students encountering business research methodology for the first time. It is full of references to more learned books and articles on the subject. We both teach research methodology at undergraduate level, and supervise research students at all levels, so in the book we try to anticipate the main confusions and questions.

As shown in the last post it seems to be popular, let’s hope it is a helpful resource to many more.

 

 

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